Chris Brown-Whose girl is that
Music videos are a tool, which are used to promote the
artists they are also used to create a stronger relationship between the artist
and the audience. Chris browns first ever music video was filmed when he was
only 13 years old. The genre of the music video is RnB. The RnB music video is
mainly performance based and always uses close up shots of the artist. This is
because he is new to the music industry and they want the artist to build a
strong relationship with the audience.
As the artist at the time is only 13 he wasn’t represented
as the rich and flashy person like over RnB artists Hip Hop artists. This was because the artist was young
and not recognised in the music industry so they didn’t want the audience to
get the wrong perspective about the artist. However the music video gives the
artist a very strong image of being very talented young artist. This positive
representation of the artist gives him a good image, which helped him greatly
when entering the music industry.
In this music video Chris Brown is wearing a long baggy top with basketball shorts. This outfit conforms to the broad american audience of teenagers. This sepecific target audience allowed the record label to mould Chris Brown into the star that they need to fill the gap in the market. This conforms to Richard Dyers star theory as he stated that all artists are not real people they are media products. As chris brown doesn't write his own songs, choose his costumes or direct his music videos. This shows how he is only a media product who is told how to act and perform.
In this music video Chris Brown is wearing a long baggy top with basketball shorts. This outfit conforms to the broad american audience of teenagers. This sepecific target audience allowed the record label to mould Chris Brown into the star that they need to fill the gap in the market. This conforms to Richard Dyers star theory as he stated that all artists are not real people they are media products. As chris brown doesn't write his own songs, choose his costumes or direct his music videos. This shows how he is only a media product who is told how to act and perform.
Chris Brown-Yeah 3x
Half way through Chris browns career as an RnB artist he
started to record more up beat songs straying away from his usual love stricken
RnB songs. Chris Brown music video for ‘yeah 3x” is mainly performance based
and has consistent close up shots of the artist. The consistent close up shots
of the artist is too keep the continuous strong relationship between himself
the artist and the fans.
The artist’s image has also greatly changed. As fashion
trends have changed over the years his style has become more free and stylish
then since his first music video. In this music video he has started to wear
clothes like a shirt, tie and waistcoat. In the music video he wears loads of
different outfits to cater for different target audience.
After a series of bad publicity
Chris Brown felt like he had to reinvent himself. This is one of the reasons to
why Chris Brown changed from the slow love stricken RnB songs to the more
upbeat and dance songs. The constant change in the music industry trends may
have also fuelled Chris Browns sudden change in music genre.
Chris Brown-Don’t Judge Me
Chris Brown has had a very successful career in the music
industry. The first shot is a low angle long shot looking up at the artist
walking along a dusty road. This opening shot is too tell the audience that the
music video is narrative based. The first shot is too also connote how the
artist is going on a journey. The artists image in this music video is fit to
based the narrative of the song. Although you do recognise changes in the
fashion trends that the artist has previously followed.
The artist conveys a very strong image. The artist has an
overall positive representation therefore bringing him closer to his audience.
This is shown through the song lyrics of saving peoples life’s.
Throughout the years Chris Brown has changed a lot. His
style in fashion trends changed a lot over the years wearing many different
costumes in a lot of his music video each one portraying a new style. His music
has also slightly changing as chris brown is also doing a lot of rapping in his
songs.
You have made a start in explaining how Chris Brown has changed over the years. You have also considered a range of music videos too.
ReplyDeleteTo make you analysis more detailed you need to expand on the points that you are making and refer to more direct examples. Also you need to ensure that you have included these points:
1) The target audience
2) The messages and values of the time and also of the music video
3) Goodwin's theory
4) Embed Dyer's star theory within your analysis too