Planning Artists Image

Jason Mraz

To the left is two very popular alternative pop music genre artists. The costumes that they are wearing are the general clothes that this type of artist wears. Our artist in our music video is going to be wearing similar clothing to these artists. Planning of the artists image is a key aspect of our research as it will help us choose a costume that will describe the emotion of our artists lyrics. The clothing that the artist wears will be typical to the music sub genre because without without this Mise-en-scene will not match the style of filming production and could cause major problems with the effectiveness of the music video.

The main item of clothing that is going to be constantly used throughout the music video is a black or white plain t-shirt. The plain black or white t-shirt is too connote the artists originality.
However just having a plain white or black t-shirt as the main upper part of the artist costume will not be best when trying to convey the emotion behind the lyrics and visuals we will display in our music video.

To make the emotion more apparent to the audience we are going to use a red jumper over the plain t-shirt. As the jumper is red it should convey feelings of love hate and anger. These three main connotations of love will give the audience the choice of whether deciding if my music video is about love, sadness and anger. This should make the audience more intrigued in our music video.

Our artists is going to wear skinny jeans or chinos. Chinos originated from the alternative pop music genre but had developed and grown into a more popular type of clothing becoming much more mainstream. But as it still originated from alternative pop it is still seen as an original type of clothing. This is conventional to our music sub genre as it will connote the originality of the item of clothing.

The footwear is key when trying to connote a certain emotion or mood within the music video. We are going to use bage high top trainers as our artists foot wear. The bage willhelp convey the originaity of the artist and also convey how he differs from the mainstream music. This is what we are trying to convey in our music video so this will be the best colour to use to try and convey this feeling to the audience.

Ed Sheeran

A key piece of clothing that is going to be used in a scene of the music video is a long sleeve blue and white striped polo. In the scene i want the artist to do simple hand actions which will ctrongly convey the artists emotions to the audience. The blue and white stripy polo will help convey these emotions further. As the audience will relate the colour blue to sadness and hope.