Lighting and colour is a key aspect when creating your own alternative music genre music video. The lighting can allow the artist to set a certain a mood in the video. Bright high key lighting tends to convey a fun and happy place whereas low key lighting tends to have a negative representation usually being sad and anger. Using the correct lighting will allow us to give the audience a clearer perspective on what mood our song is as it can be a happy song or a sad song. We are going to use a key lighrting as our chosen song conveys themes of hope and not giving up which is a positive representation which we will convey through our lighting.
High key lighting is conventional to my music genre as alternative pop usually contains fun and clever songs which constantly have the use of guitars in. High key lighting is also key as a lot of alternative pop videos are shot in in sunny exotic locations like jason mraz song 'Lucky' being filmed in a beach.
The main colour connotations displayed when creating a conventional alternative pop music video depend on the emotion conveyd through the music videos visuals and lyrics. The colour blue is used to represent the fun and happy side of the lyrics and visuals. when the sky is clear and blue this will convey this emotion more fluently. The colour red usually connotes anger and sadnes or even love. We will use this colour to try and connote the less happy emotions behind the lyrics.
Throughout the music video the artist will be wearing a series of different costumes. Each costumes colour will convey a different emotion or maybe the same emotion. Each one will connect the lyrics to the visuals for the audience.
You have made a start in explaining the lighting styles that you will be including within your production. But you also need to discuss how these styles will assist your music video in becoming conventional
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