Within this post i will explain what is meant by diversity in a music video using examples from famous artists to explain these.
The first example of a diverse music video is the song frozen by Madonna.
The video is very slow and unconventional to her usual style of music. Madonna tends to conform for a more happy, fun and excited stereotype which made her very appealing to her target audience. However this video just seems to lack all three of these things being very sad and dull. This video also never conforms to andrew goodwins theory. The video is completly performance based as she is consistantly singing throughout the music video. Madonna representations are lonely, scared and isolated. The music video could of just been an attempt to widen her target audience and therefore make more money for herself sand her record label. Due to the terrible lyrics and visuals shown in the music video this does not make it a good music video but very memorable which it is a plus for her.
Another example of a diverse music video is the song window licker by alphex twin. This music video is very unconventionsl to his genre. The artists is not present throughout video making it very hard for the audience to build a relationship with the audience. This music video also doesnt conform to goodwins theory. The music video is concept based, the video is based on society also like madonnas. This music video could be an attempt to hit a new broader audience.
The posisitvbe aspect of a diverse music video is that it allows the artist to be more creative and try stranger things. It is also showing a different side of the artist which is not always portrayed through the media.
As all these points seem like a good thing it genereally does have an negative impact on the artists apperance as their consistant fans wont like the change in music causing dis interest in that artist. However for very popular super stars like madonna the common trends in the usic industry can be bent due to her power within her audience.
After watching these diverse music videos i think that they are horrible. They dont display any of the artists talent and the visuals are just weird and off putting. i also think that the message that is trying to be put across in both music videos is obscolete.
This post demonstrates a basic understanding of how music videos are diverse. You have considered two music videos but you have not fully explained your points in enough detail, which makes your analysis weak.
ReplyDeleteRead over your notes from the lesson, which will support you with this.