A subculture is a group of people that have been brought together by a shared interest in music. Becoming a group evolving away from mainstream trends. Their are three main theories about subculture which is from the CCCS. The CCCS stands for 'The centre for contemporary culture studies'.
This theory is due to a rebeliious retaliation to ainstream music. As a group they would not of have conformed to the usual mainstream fan/artist complelling them to make their own sub genre by differentiating themselves from the mainstream artists.
Grant McCraken believes that their is no mainstream and that the worlds culture is diverse and dynamic in creaticity with various idealogies and values.
Richard Dyer's star image is constructed which means the star is not a real person and is the only person the record label wants to perceive. Although the theory is absed around film stars the theory can be applied to artists of the music industry as they both follow certain traits to attract the audience. Dyer be;ives that his theory is based on two main paradoxes. The first paradox is that the star must be both ordinary and extroadinary. The sstar has to be able to relate to the average viewer as a person but must also stand out from the ordinary due to their success and talents within the music industry. The second paradox is simply to just be present but also absent so the release of a new song or album is a big deal to the audience.
The artist i have chosen is Jason Mraz. Jason Mraz is an alternative pop genre artist who is widely popular world wide. Jason Mraz conforms to the CCCS theory as his genre challenges mainstream trends. The codes and conventions of this particular artist fit the CCCS theory. This conveys how a new culture has been created through the originality and creativenes of certain individuals.
No comments:
Post a Comment