Analysis of Digipaks

Front Cover

Shown to the left is one of the digipaks to one of jason Mraz's albums called 'Live On Earth'. The album was a hit making the artist much more popular and making atlantic records a lot of money. On the front cover the artist is represented in a different way. The illustration of him on the cover conveys how he has a busy and hectic life and is always thinking about stuf that is key to having a happy life in his eyes. This idea is conveyded through the image of his head being open and having loads of things coming out of it like a car, helicopter and plane. However this could just be a connotation of all the things he wants from life. The vast use of colours make the digipak look more inviting and interesting to the audience making them want the CD more than going online and downloading it illegally.

Inner Cover

   The artist has a positive and creative representation through the digipak. The digipak is bright and colourful and also contains lots of images of fun and exciting things. This backs up the artists representation giving him a better perspective from his potential audience. The digipak is trying to promote the

The typography of jason mrazs digipak is very original and doesn't contain a lot of text in till the back cover. The back cover has the track list on in a clear text so that the potential buyer can see what songs he is getting when buying the album. The topography doesn't really follow the normal conventions of an alternative pop artist as it is quite plain writing where alternative pop artist tend to stray away from normal typography and normal conventions of this music genre.

Back Cover

     This digipak does a very good job when it comes to conveying the artists music genre. Alternative pop artists are very cresative with their music and always tend to stray away from mainstream trends and themes. This gives the artist a more unique edge over mainstream artists like drake and beyonce. The different colours and vast use of different images within the digipak connote the originality of the artist as all the images are hand drawn.

The digipak is very appealing to the target audience. This digipak appeals to them through the use of different colours and unique images. As this type of audience tend to not like mainstream themes and conventions. The big use of colours is also very appealing to the audience as it cstches their eye and makes the digipak more interesting to look at.