Planning The Location

The location of our music video is a key aspect to our music video as it will help convey to the audience the strong emotions behind the artist lyrics which will be emphasised through the locations and the cultural differences between cities. The main location of my music video will be london city. London is a big city and is known all over the globe which will give our music video a more proffesional look.

We want to split the locations into two different catergorys. One will be london city which is a noisy and busy place which will try too convey some of the artists lyrics. Also the busy london city will be used to relate to the tempo of the song. As the song starts slow we will want to use a much more calmer location like the artists home, the artists girlfriends home and relaxing places like parks to help convey the tempo of the music. But gradually as the songs tempo starts to get faster will change locations to the busy city of london.   

The london location will use well known popular landmarks that is known all around the world. Our target audience for this type of music video should recognise the loactions within london instantly. Therefore taking the attention away from the background and back onto the artist. Although this will keep attention on the artist it will still look proffesional as of the location. London is key to music video as we need it too look proffesional and convey the strong emotions behind the lyrics.

Another london landmark that is going to be shown in our music video is Buckingham Palace. I believe that the artist singing the lyrics i wont give up whilst sitting in front of this beautiful landmark will convey a strong message to the audience. It will show them the strength and belief that the artist has for his country. This gives the artist a positive representation building a stronger bond between him and his fans.  

Throughout the music video i want the conventions of the artist to be clear and give the audience a chance to understand the artists emotions. the clamer locations i am gonna use are the artists house and his "Girlfriends House". This will connote the calm and peaceful side of the artist as he will be just be relaxing at home on the sofa giving the audience a better chance to relate with the artist as it shows even a famous artist needs time to himself.