Planning Artist image

How is your artists going to be represented?

As the alternative genre has a very precise style and lifestyle we wanted the artists in our music video to perceive these types of things that are commonly shown in an alternative music video. We want a positive representation as this will link with the lyrics and title of the song "I Wont Give Up" which conveys a strong type of person as they wont give up. We also want to sell the artists lifestyle to the audience through the use of our costumes and props like the acoustic guitar and iPhone 4s. We also want to show the audience through our music video the positive and negative emotions that the lyrics and visual may show. But with our music video we want to convey both of these emotions to try and convey the ups and downs of everyday life and how you shouldn't give up.

With our costumes we want to follow the conventions of an alternative artists mise en scene to make it more appropriate to our chosen genre. As alternative is all about the artists originality the costumes wasn't hard to choose. We just had to keep away from mainstream brands and the current mainstream fashion trend. The artist is going to wear clothes like chino shorts, shirts and sunglasses. Through research these parts of clothing are shown in most alternative music video.

The target audience will build a relationship with the artist as they will be interested in his lifestyle and build an emotional relationship with him through the lyrics and the visuals. The audience will feel a closer connection to the artist through the emotion we are going to convey using mise en scene and editing. We also will build a bigger relationship through the lyrics as they relate to everyone as everybody has gone through tough times when you shouldn't give up.