Analysis Of Magazine Adverts

Jason Mraz is an extremely successful alternative artist. In this poster advertising one of Jason Mraz tours at harding university the artists is represented very positively.  This poster is used to promote one of the artists shows. The poster will give the viewer all the important details to the show and promote the artist. The long shot of him performing on the stage shows the audience that he is a fun and active artist which makes the potential audience more interested in seeing the artist. The artist is wearing clothes of his own style which conveys to the audience about his originality which will make them more interested in the artist.

The main colors used on the advert are brown and the artists name 'Jason Mraz' is big and in blue. The brown background and the blue text is too make the artists name stand out to catch the magazine readers attention therefore gaining more awareness to the artist and to his shows. The bright yellow spotlights across the top of the advert connote how he is a popular star who has had a successful career in the music industry. The big splash of colours on the board behind the artist is too convey that although a lot of his songs have a slow tempo the artist himself is trying to show that he is a lively artist and can do faster tempo songs.

The design layout of the advert is straight to the point. As the reader of the magazine will be just flicking through the advert needs to be short, snappy and straight to the point so that the reader will quickly read the details without getting bored. The dates of the show are written in black with a white box surrounding it all. This is to make the dates of the show obvious to the reader. The text is in all different sizes due to the importance of that piece of information on the advert. The one image of the artist performing on the strange is too create a bigger connection with the potential customers. The image also shows that the artist is mainly performance based and has the ability to play an instrument live.

The advert is used to promote the artist and his show. The promotion will be funded by the artists record label so that they can sell more tickets and make more money which is their main goal. The advert is used to make the artist look the best he can so that the audience will be more interested in going to his shows. It promotes the music genre as 'Jason Mraz' is holding an acoustic guitar which is a common convention of an alternative pop artist. This conveys to the audience how it is a alternative music genre song. The advert attracts a very specific target audience. The use of colours and the artists positioning is used to attract the target audience. The use of a band behind the artist will attract a specific target audience as it will attract people that like bands and alternative music genre.




This poster is used to promote the artists new album called 'Plus'. The poster is too create a bigger awareness of the artists newly released album. The poster will be placed in magazines, newspapers and on other places to promote like bus stops etc. The connotations of this advert are that he is the only artists whereas usual conventions of an alternative pop artist is that they have some sort of backing band. The whole poster is only him looking down smiling.

The poster uses very dull colours throughout. Even in the artist is wearing dark and dull clothes. This is too emphasize the typography. The artists name is the biggest out of all the text in white to stand out to the reader. The plus sign which is used to name his album is in orange and the text beneath is in orange too. This is too link the actual album cover together with the poster as they are both orange.

The layout of the poster is very simple. It s very simple to catch the readers attention as they will only be flicking through a magazine. It is a close up shot of the artist filling the whole frame. This is too create a stronger bond between the artist and the audience as they can see the whole artist. Ed Sheeran is also smiling which gives a positive representation as he is just being himself instead of pulling a 'Gangster' face which most conventional rappers will do.

The magazine poster only consists of one photo of the advert which fills the whole frame. As Ed Sheeran is a new artist to the music industry it is key to use a large scale photo of him to keep him a recognized face. In the image of Ed Sheeran he is smiling and looking down. The smiling looking down at the ground conveys to the audience that the artists kinda shy and trying to create the best first impression into the music industry. The typography goes in size order as it shows the importance of the details with the most important being the biggest. The artists name is at the top and is in the biggest text. The albums symbol is then below the upper text.

The style of language is very short and snappy. This is due to it being a magazine advert so has to be short and snappy as the reader of the magazine tend to be flicking through till they see something interesting. The advert only promotes the artists album. The advert doesn't convey any key details which will really promote the artist apart from the image of him and the albums name.
The advert uses guitar coloured backgrounds and clothing which connoted the artists music genre. The advert attracts the target audience through the clothing of the artist and the expression that he is pulling within the magazine advert.