It is important to consider risk factors before i started filming the music video. We would need to do this so if something did happen we will be able to sort the situation out quickly and continue filming. The weather is an important risk factor. As the equipment we have isn't completely professional they wont be able to with stand rain or poor weather so the weather is a key risk to our filming as it may impact the whole shot. It also key as it will allow all the people involved with filming to be more aware of the risks that surround filming.
The risk assessment will help me during filming as it will ensure the safety of the crew and cast. Before filming everyone involved will be informed of the risk assessment and gave a detailed explanation of the possible dangers that may occur when filming. As certain parts of filming will be done on busy roads it is key to inform the cast and crew of all the potential hazards that occur on the road. This will help them prevent themselves from getting hurt or breaking any of the filming equipment. As parts of the music video will be filmed in low key lighting visibility may become scarce. This is another risk as the cast and crew wont be able to see all the potential hazards during filming .
Monday, 17 December 2012
What is a music video?
The purpose of a music video is too create a more visually active version of the song to attract a bigger audience. A music video will keep the song fresh in the audience head as they will remember the visuals shown within the music video. Secondly, a music video will give the audience a better perspective of the artist seeing his/her lifestyle and way of living. The use of a music video will also convey the lyrics and the meaning behind the video so much clearer to the audience giving them a better understanding and better enjoyment when watching the video. A music video is a key tool to promoting the artist. In a music video the artist will show his lifestyle, wealth and success in the videos. This is too convey his lifestyle to the audience making them want he artist way of living. To finish off the artists record label will produce the video and market it to the appropriate target audience.
A music video follows three different conventions. A music video will either have a narrative which means the music video will display some sort of story which is based along the lyrics. Performance based music videos usually follow dance and alternative pop sub genres. This convention of a music video usually displays large amounts of dancing as the song is best conveyed through a performance based video. The final convention is concept based music video. A concept based music video is when the artist is trying to convey a certain message top the audience.
Their are four micro elements that are used to make a succesful conventional music video. These four elemens are Mise-En-Scene, lighting, editing styles and camera shots. Using these four elements the director of the music video can portray all of the themes of the song and also promote the artist at the same time like the rap artist Wiz Khalifa would only portray his wealth and social status. This will build a bigger relationship between himself and his target audience.
Kanye West - All Of The Lights ft Rihanna, Kid Cudi
Kanye West and Kid Cudi are both rap artists within the music industry whereas Rihanna is a pop artist. However due to the large amount of mainstream artists these two music genre together in a song has become more and more common and is gaining more popularity with the average consistent viewer. The different codes and conventions of these artists will be conveyed through Mise en scene and the 4 different micro elements.
The opening shots to this music video are in black and white to convey to the audience that this part of the music videos narrative is set in the past. It then cuts to a shot of a little girl walking out of a block of flats. The shot then jump cuts to a series of tracking shots of the little girl walking around the street. The streets are covered in snow and the shot looks very dull. This connotes how it is a cold and dark time for the little girl and that she may be struggling with something. However the girls costume conveys a different idea. She is well clothed and has lots of warm cloths on too cater for the bad weather. This tells the audience that she is well looked after but opens up the question of who is looking after her.
As the music video continues the tempo of the music starts to get faster. The tempo gets faster really quick and then you start to hear the first of the lyrics. In this part of the song every lyric that is heard is shown in the visuals in big bold colourful writing like disco lighting. This conforms to Goodwins theory of having a relationship with the lyrics and the visuals as every lyric was being shown in the shot when it was said by the artists Rihanna. This part of the music video is bright and colourful which will appeal to thew target audience more as they are at that age were they start going out and start to enjoy more of the club scene. When the first set of visuals are shown the main artists kanye west is shown standing in the middle of the alleyway. This part of the music video also conforms to goodwins theory as kanye west displays a relationship between the lyrics and visuals by holding his head.
Knaye West is well renowned mainstream rap artist. Due to his high popularity and public awareness he conforms to richard dyers star theory. n all of his music videos he is clothed by his record label and told how to act and behave. Although Kanye west is a talented rap artist he lacks any originality due to the strong impact of his record label and what his target audience want to see. Throughout the music video their flashing lights everywhere. This is too match up with the song name and become more clear to the audience that tall of the lights is trying to convey from their fame as they are always in the spotlight.
Generic conventions:
Girl band - Spice Girls
Rock - Nirvana
R'n'B - Neyo
Boy Band - One Direction
Pop - Lady GaGa
Rap - Lil Wayne
Grime - Dizzee Rascal
Garage - Craig David
A music video follows three different conventions. A music video will either have a narrative which means the music video will display some sort of story which is based along the lyrics. Performance based music videos usually follow dance and alternative pop sub genres. This convention of a music video usually displays large amounts of dancing as the song is best conveyed through a performance based video. The final convention is concept based music video. A concept based music video is when the artist is trying to convey a certain message top the audience.
 |
| Wiz Khalifa |
Their are four micro elements that are used to make a succesful conventional music video. These four elemens are Mise-En-Scene, lighting, editing styles and camera shots. Using these four elements the director of the music video can portray all of the themes of the song and also promote the artist at the same time like the rap artist Wiz Khalifa would only portray his wealth and social status. This will build a bigger relationship between himself and his target audience.
Kanye West - All Of The Lights ft Rihanna, Kid Cudi
Kanye West and Kid Cudi are both rap artists within the music industry whereas Rihanna is a pop artist. However due to the large amount of mainstream artists these two music genre together in a song has become more and more common and is gaining more popularity with the average consistent viewer. The different codes and conventions of these artists will be conveyed through Mise en scene and the 4 different micro elements.
The opening shots to this music video are in black and white to convey to the audience that this part of the music videos narrative is set in the past. It then cuts to a shot of a little girl walking out of a block of flats. The shot then jump cuts to a series of tracking shots of the little girl walking around the street. The streets are covered in snow and the shot looks very dull. This connotes how it is a cold and dark time for the little girl and that she may be struggling with something. However the girls costume conveys a different idea. She is well clothed and has lots of warm cloths on too cater for the bad weather. This tells the audience that she is well looked after but opens up the question of who is looking after her.
As the music video continues the tempo of the music starts to get faster. The tempo gets faster really quick and then you start to hear the first of the lyrics. In this part of the song every lyric that is heard is shown in the visuals in big bold colourful writing like disco lighting. This conforms to Goodwins theory of having a relationship with the lyrics and the visuals as every lyric was being shown in the shot when it was said by the artists Rihanna. This part of the music video is bright and colourful which will appeal to thew target audience more as they are at that age were they start going out and start to enjoy more of the club scene. When the first set of visuals are shown the main artists kanye west is shown standing in the middle of the alleyway. This part of the music video also conforms to goodwins theory as kanye west displays a relationship between the lyrics and visuals by holding his head.
Knaye West is well renowned mainstream rap artist. Due to his high popularity and public awareness he conforms to richard dyers star theory. n all of his music videos he is clothed by his record label and told how to act and behave. Although Kanye west is a talented rap artist he lacks any originality due to the strong impact of his record label and what his target audience want to see. Throughout the music video their flashing lights everywhere. This is too match up with the song name and become more clear to the audience that tall of the lights is trying to convey from their fame as they are always in the spotlight.
Generic conventions:
Girl band - Spice Girls
Rock - Nirvana
R'n'B - Neyo
Boy Band - One Direction
Pop - Lady GaGa
Rap - Lil Wayne
Grime - Dizzee Rascal
Garage - Craig David
Thursday, 13 December 2012
Shooting Plan
Before shooting our music video we chose to conduct a shooting plan with a shooting schedule on. This was too construct our filming in a more time efficient way so that we wasn't spending too much time filming when we should be editing the footage. The shooting plan gave us a clear instruction of when and where we was shooting and at what times.
This greatly helped the efficiency of our filming as it made the group more punctual and made us a lot more organized. When filming the shooting plan helped us be at the correct location with the correct costumes for that part of filming every time we planned to film. This allowed us to be more time efficient when filming and allowed to change certain parts of the filming as we believed certain aspects of the music video may need to be changed.
We tended to make a few changes to the shooting plan. Especially when it came to the costume that was going to be worn at that specific location. We thought that in the different locations the colours of the costume would best be conveyed to the audience in the location. This is due to atmosphere of that location as it may be busy in the location would convey different ideas to the audience.
This greatly helped the efficiency of our filming as it made the group more punctual and made us a lot more organized. When filming the shooting plan helped us be at the correct location with the correct costumes for that part of filming every time we planned to film. This allowed us to be more time efficient when filming and allowed to change certain parts of the filming as we believed certain aspects of the music video may need to be changed.
We tended to make a few changes to the shooting plan. Especially when it came to the costume that was going to be worn at that specific location. We thought that in the different locations the colours of the costume would best be conveyed to the audience in the location. This is due to atmosphere of that location as it may be busy in the location would convey different ideas to the audience.
Planning Artists Image
  |
| Jason Mraz |
The main item of clothing that is going to be constantly used throughout the music video is a black or white plain t-shirt. The plain black or white t-shirt is too connote the artists originality.
However just having a plain white or black t-shirt as the main upper part of the artist costume will not be best when trying to convey the emotion behind the lyrics and visuals we will display in our music video.
To make the emotion more apparent to the audience we are going to use a red jumper over the plain t-shirt. As the jumper is red it should convey feelings of love hate and anger. These three main connotations of love will give the audience the choice of whether deciding if my music video is about love, sadness and anger. This should make the audience more intrigued in our music video.
Our artists is going to wear skinny jeans or chinos. Chinos originated from the alternative pop music genre but had developed and grown into a more popular type of clothing becoming much more mainstream. But as it still originated from alternative pop it is still seen as an original type of clothing. This is conventional to our music sub genre as it will connote the originality of the item of clothing.
The footwear is key when trying to connote a certain emotion or mood within the music video. We are going to use bage high top trainers as our artists foot wear. The bage willhelp convey the originaity of the artist and also convey how he differs from the mainstream music. This is what we are trying to convey in our music video so this will be the best colour to use to try and convey this feeling to the audience.
 |
| Ed Sheeran |
A key piece of clothing that is going to be used in a scene of the music video is a long sleeve blue and white striped polo. In the scene i want the artist to do simple hand actions which will ctrongly convey the artists emotions to the audience. The blue and white stripy polo will help convey these emotions further. As the audience will relate the colour blue to sadness and hope.
Monday, 10 December 2012
Film Schedule
why is a film schedule important to have?
A film schedule is key when trying to film your own music video. A film schedule allows all the cast and camera crew to be at the filming location at the same time. This will allow a more efficient way of filming as everyone involved in the filming qwill be at the location at the same time. A film schedule is important to have as it also will give the cast an idea of what costume they should wear in this part of the filming.
Did you follow the schedule while filming or did you make any changes?
When it came to the location we mainly did follow the film schedule. We tended to adjust the location slightly as we thought the shot would be better elsewhere but was still in that same area of london still displaying the same landmarks. We also changded the costume a lot straying away from what we initially wanted to wear.
A film schedule is key when trying to film your own music video. A film schedule allows all the cast and camera crew to be at the filming location at the same time. This will allow a more efficient way of filming as everyone involved in the filming qwill be at the location at the same time. A film schedule is important to have as it also will give the cast an idea of what costume they should wear in this part of the filming.
Did you follow the schedule while filming or did you make any changes?
When it came to the location we mainly did follow the film schedule. We tended to adjust the location slightly as we thought the shot would be better elsewhere but was still in that same area of london still displaying the same landmarks. We also changded the costume a lot straying away from what we initially wanted to wear.
Friday, 7 December 2012
Vox pops interviews
The interviews went very well and gave us a much clearer view to what the public look for in a music video. We gathered lots of information which is key to creating our music video and a key aspect into what music genre we wanted to lean towards. In our results from the interview we gathered results that show us what genre we want to use and what conventions we need to consider.
We will be able to use this research a lot when it comes the planning of my own music video. Using the results that we got from the vox pops interviews i now have a clearer perspective into what and how i am going to convey the common conventions and themes of my chosen music genre.
Photo-shoot
As a group we decided to conduct a photo-shoot of our artist as most alternative pop artists tend to be present on the album or magazine cover. This gave us the means to be able to make a professional and realistic digipak and magazine advert for our artist. Our artist will need to be present to also show the audience who the artist is and too also try and build a bigger and better relationship between the artist and the audience.
Finally, this helped our group create a certain
portfolio of the artist and allowed to us to become
more creative with our ideas and the way in which we used the artist. We tried to use a simple background during the photo-shoot to make the processing and use of the photo easier as we would have to cut the artists head out of the background.
Thursday, 6 December 2012
Research into chosen music genre
When researching into the music genre we wanted to use we had mixed opinions and views. Our group all like different music genres but all had similar interests in one music genre. We all agreed that alternative best fit our interests into music and thought that an alternative music video usually conveys the concept that we want to convey in our music video.
The two different alternative music artists that im going to write about is Ed Sheeran and Maverick Sabre. The Ed Sheeran music video that i am going to analyze is 'The A Team'. The A Team was sung and written by the artist him self. The song was very successful across Europe's music industry being a top ten hit in ireland, germany and the UK. The A Team is a narrative music video and doesn't have the artists as the main attraction in the video. The music video conflicts with the usual stereotype of an alternative artist as the music video doesn't tell the audience who the artist is. As Ed Sheeran is a widely popular mainstream alternative artist he will have a very broad target audience. People aged between 15-40 will be his target audience for a song like this.
The narrative is about a homeless girl and all the struggles that she is going through. Their is a strong message in the music video which the artists is trying to convey. The artists is trying to convey this by relating all the visuals with his lyrics. This makes it so much clearer for the audience to understand whats he saying and what he means. Goodwins theory of relationship between lyrics and visuals is present throughout the music video. Goodwins theory is shown when he said "And with a pipe she flys to the motherland" And the visuals in the music video s her with a crack pipe trying to get high and get away from the hell that she lives everyday. The pace of the editing is slow to fit in with the pace of the music. The slow paced editing is too also emphasize the emotions of the young girl in the music video.
The Mise-en-scene in a music video like this is a key element. Every micro element needs to be perfect to make the story look realistic and to give the audience the sense of sympathy for the girl that the artists is trying to create. The artists is trying to create a broader awareness of these homeless people and what they actually go through. The Mise-en-scene plays a big part in this as people will feel more sympathy when actually seeing the girl. The opening shot of the music video is of the girl sleeping on the bench in a park. The camera is using a black and white effect to convey how she is going through a dark time.
The girl in the video is wearing small old shorts a big hooded jumper and is walking around with a sleeping bag wrapped around her. This conveys hows she is a homeless person and going through a rough time. In the music video the setting is changing constantly. Every location that she goes too it is really dull and grey. This is too convey the sadness and emotion in the song. The lighting is very low key to fit in with the narrative of being homeless and alone. The low key lighting is also to fit in with the setting like when she was standing in the pitch black car park at night.
The hair and make up of the character in the music video also connotes her feelings. The running mascara down her face shows the audience that she is sad and has been crying. She is also sitting on the street selling the big issue which indicates her status in society. She then lowers herself to prostitution. This is connoted through her costume. She is wearing netted tights and a small skimpy vest displaying her cleavage. This implicates the needs for survival as she has turns to prostitution to earn some money.
Maverick Sabre-Let Me Go
Maverick Sabre is a popular artist catering for the target audience of alternative music genre. he has broad commercial appeal due to the lifestyle he appeals in his music videos and the conventions behind his lyrics.
The opening shots in the music video are fast pace cuts between different landmarks in las vegas. This is to give the audience a clearer view of what las vegas is like if the viewer doesn't know and also gives the audience a clearer view to what is going to happen in the music video. The artist is wearing a shirt with a pair of baige chinos. This contrasts with the artists music genre as alternative music genre is based around originality whereas the artists clothing is more mainstream and would fit an artist like Justin Bieber better of the pop music genre.
In the music video the artist himself is not the main character in the narrative behind the lyrics. The man shown next to him driving the car is the person who is playing the main character in the narrative. This music video does follow goodwins theory with a relationship between the visuals and lyrics. The lyrics are describing the narrative of the song and the visuals. The lighting changes throughout the music video. As they are in las vegas and they tend to use high key lighting which is used to bring the colour out of all the lights in las vegas. The clip also jump cuts to scenes of only the artist in a desert. This uses natural high key lighting as he is outside and standing in a desert.
The two different alternative music artists that im going to write about is Ed Sheeran and Maverick Sabre. The Ed Sheeran music video that i am going to analyze is 'The A Team'. The A Team was sung and written by the artist him self. The song was very successful across Europe's music industry being a top ten hit in ireland, germany and the UK. The A Team is a narrative music video and doesn't have the artists as the main attraction in the video. The music video conflicts with the usual stereotype of an alternative artist as the music video doesn't tell the audience who the artist is. As Ed Sheeran is a widely popular mainstream alternative artist he will have a very broad target audience. People aged between 15-40 will be his target audience for a song like this.
The narrative is about a homeless girl and all the struggles that she is going through. Their is a strong message in the music video which the artists is trying to convey. The artists is trying to convey this by relating all the visuals with his lyrics. This makes it so much clearer for the audience to understand whats he saying and what he means. Goodwins theory of relationship between lyrics and visuals is present throughout the music video. Goodwins theory is shown when he said "And with a pipe she flys to the motherland" And the visuals in the music video s her with a crack pipe trying to get high and get away from the hell that she lives everyday. The pace of the editing is slow to fit in with the pace of the music. The slow paced editing is too also emphasize the emotions of the young girl in the music video.
The Mise-en-scene in a music video like this is a key element. Every micro element needs to be perfect to make the story look realistic and to give the audience the sense of sympathy for the girl that the artists is trying to create. The artists is trying to create a broader awareness of these homeless people and what they actually go through. The Mise-en-scene plays a big part in this as people will feel more sympathy when actually seeing the girl. The opening shot of the music video is of the girl sleeping on the bench in a park. The camera is using a black and white effect to convey how she is going through a dark time.
The girl in the video is wearing small old shorts a big hooded jumper and is walking around with a sleeping bag wrapped around her. This conveys hows she is a homeless person and going through a rough time. In the music video the setting is changing constantly. Every location that she goes too it is really dull and grey. This is too convey the sadness and emotion in the song. The lighting is very low key to fit in with the narrative of being homeless and alone. The low key lighting is also to fit in with the setting like when she was standing in the pitch black car park at night.The hair and make up of the character in the music video also connotes her feelings. The running mascara down her face shows the audience that she is sad and has been crying. She is also sitting on the street selling the big issue which indicates her status in society. She then lowers herself to prostitution. This is connoted through her costume. She is wearing netted tights and a small skimpy vest displaying her cleavage. This implicates the needs for survival as she has turns to prostitution to earn some money.
Maverick Sabre-Let Me Go
The opening shots in the music video are fast pace cuts between different landmarks in las vegas. This is to give the audience a clearer view of what las vegas is like if the viewer doesn't know and also gives the audience a clearer view to what is going to happen in the music video. The artist is wearing a shirt with a pair of baige chinos. This contrasts with the artists music genre as alternative music genre is based around originality whereas the artists clothing is more mainstream and would fit an artist like Justin Bieber better of the pop music genre.
In the music video the artist himself is not the main character in the narrative behind the lyrics. The man shown next to him driving the car is the person who is playing the main character in the narrative. This music video does follow goodwins theory with a relationship between the visuals and lyrics. The lyrics are describing the narrative of the song and the visuals. The lighting changes throughout the music video. As they are in las vegas and they tend to use high key lighting which is used to bring the colour out of all the lights in las vegas. The clip also jump cuts to scenes of only the artist in a desert. This uses natural high key lighting as he is outside and standing in a desert.
Magazine reflection
 |
| Magazine Draft 1 |
conventional to the music genre. I belive that the first one doesnt follow as many conventions as my second draft. In the first one i think the target audience may be able to build a styronger relationship with the artist due to the use of the intrument. Alternative pop is very instrument related and having the cello in the background may make the audience relate to it more. On the second one i thuink the target audience will be able to trelate to the artist as you can see the whole artists face and the artist is pulling a happy expression. This may help build a stronger bond between the artist and the audience.
On magazine draft 1 i decided to put the image of he artist at the bottom and use the cello as the background. The artist at the bottom,looking down is trying to connote to the audience how serious the artist is about his music. I decided to do a black and white bckground to try and convey the originality and rarity of alternative pop music. I chose to put the artists name and record label in red to make it stand out more to the reader and to also connote that these are the most important pieces of information.
I would change the typoghraphy as i think it isnt conventional to my music genre and makes the advert look less professional.
This drfat will help me with my second as it has showed me what typography does and doesnt look good. It also gave me a clearer perspective on how i would want my second one to look.
Planning, Lighting and Colour
Lighting and colour is a key aspect when creating your own alternative music genre music video. The lighting can allow the artist to set a certain a mood in the video. Bright high key lighting tends to convey a fun and happy place whereas low key lighting tends to have a negative representation usually being sad and anger. Using the correct lighting will allow us to give the audience a clearer perspective on what mood our song is as it can be a happy song or a sad song. We are going to use a key lighrting as our chosen song conveys themes of hope and not giving up which is a positive representation which we will convey through our lighting.
High key lighting is conventional to my music genre as alternative pop usually contains fun and clever songs which constantly have the use of guitars in. High key lighting is also key as a lot of alternative pop videos are shot in in sunny exotic locations like jason mraz song 'Lucky' being filmed in a beach.
The main colour connotations displayed when creating a conventional alternative pop music video depend on the emotion conveyd through the music videos visuals and lyrics. The colour blue is used to represent the fun and happy side of the lyrics and visuals. when the sky is clear and blue this will convey this emotion more fluently. The colour red usually connotes anger and sadnes or even love. We will use this colour to try and connote the less happy emotions behind the lyrics.
Throughout the music video the artist will be wearing a series of different costumes. Each costumes colour will convey a different emotion or maybe the same emotion. Each one will connect the lyrics to the visuals for the audience.
High key lighting is conventional to my music genre as alternative pop usually contains fun and clever songs which constantly have the use of guitars in. High key lighting is also key as a lot of alternative pop videos are shot in in sunny exotic locations like jason mraz song 'Lucky' being filmed in a beach.
The main colour connotations displayed when creating a conventional alternative pop music video depend on the emotion conveyd through the music videos visuals and lyrics. The colour blue is used to represent the fun and happy side of the lyrics and visuals. when the sky is clear and blue this will convey this emotion more fluently. The colour red usually connotes anger and sadnes or even love. We will use this colour to try and connote the less happy emotions behind the lyrics.
Throughout the music video the artist will be wearing a series of different costumes. Each costumes colour will convey a different emotion or maybe the same emotion. Each one will connect the lyrics to the visuals for the audience.
Friday, 30 November 2012
Group Magazine
 |
| Harry Chicks |
Before we all started to create our magazine adverts we decided to share some ideas and different designs between us. We discussed different aspects of an alternative pop artist and analyzed a series of different magazine adverts from different artists of the same genre. This gave us a clearer perspective on what we would want and need our advert to look like.
The first magazine design follows the conventions of alternative pp music. It has a large photo of the artist at the top which has been used commonly in magazine adverts from artists like Jason Mraz and Ed Sheeran. It uses a unique typography which helps convey the originality of the artists style of music. In the advert i like the way the artist is positioned and looking out of the frame. I think that the text size and colour could be changed to create a more recognizable contrast with the background.
 |
| Olivia Smith |
To the right is Olivias magazine advert draft. In the advert i like how she has made the artists face have a big contrast between him and the background making it look more professional. I also like the typography she has used and how the 'Oakley' is a larger size than the artists first name 'Justin'. I think that the structuring of the magazine could be re arranged better. Their is loads of blank white spaces towards the bottom of the magazine advert making it look less professional. The magazine does follow the common conventions of an alternative pop artist when compared to other artists of the same music genre. This conveys how we are going in the right way to creating the perfect magazine advert.
 |
| Ryan Hall |
To the left is my draft of an magazine advert. I really like how i used typography to emphasize the name of the artist making it stand out much more to the reader. The black and white background and the colour picture in the middle is too connote the difference between past and present which is what we want to convey in our music video. I think that the magazine advert is conventional to the music genre as it uses trees and grass in the background which compares to a lot of alternative pop music videos which usually contain visuals of nature and natural things. I think that the typography at the bottom of the advert could be improved to be more clear and stand out more to the reader.
 |
| Adam taylor |
For our groups final magazine advert we decided to use olivia's. We thought that hers looked much more proffesional due to the seriesw of different tools she used on photoshop. We also believed that it conveyed the generic conventions of an alternative pop artist. Olivias magazine advert also uses a good typography as it is clear and makes the magazine advert look real and proffessional. Also the contrast between the artist and the background through the use of the tools on photoshop made it easier to choose what magazine advert we wanted.
Wednesday, 28 November 2012
Research Into Chosen Artist
My chosen artist is Jason Mraz and his songs are in the alternative music genre. I decided to make a music video for jason Mraz as i enjoy his type of music. I believe that alternative is better as it allows the artist to perform their own style of music and their own lyrics whereas record labels usually tend to steer their artists in the direction that has the best target audience for bigger profits. Alternative artists like Jason Mraz have a better style about them and perceive the ideal lifestyle that i would want to live. As the song is alternative i think that the lyrics tend to be much more clever and relatable then other mainstream artists.
Jason Thomas Mraz an american singer song write who is currently 35 year olds. He is currently signed to Atlantic record label but between 2002-2005 he was signed to Elektra label. He has had a very successful career in the music industry. His album "We Sing. We Dance. We Steal Things" reached number three on the billboard top 200 and the first single of the album reached number 1 on the AAA radio charts in the US. He has also won two grammy awards his songs "Make It Mine" and "Lucky". Shown below is a table displaying where Jason Mraz's most recent album "Love Is A Four Letter Word".
Source: Wikipedia
Based on the results of the where Jason Mraz's album got too you can see that the artist is extremely successful within the music industry. His album hit number one in the US Billboard rock albums and number 1 in the US Billboard Digital Albums.
Music Video Analysis: Jason Mraz "Lucky"
Jason Mraz music video for his hit song 'Lucky' displays different conventions and stereotypes of an artist of the Alternative music genre. The opening shot in the music video is an establishing shot. The shot shows the audience where the music video was set but then the shot changes to another establishing shot of where the other artist in the song is. The two artists in the song are in different locations hence the reason why their is two establishing shots at the beginning of the music video.
Goodwin's theory doesn't relate to this music video. The music video has a narrative but is mainly performance based due to the amount of attention given to the artists through the use of close up and mid shots. The two different locations are complete opposites. This is too convey the different personalities of the two artists. The female artist "Colbie Collat' is on a bright and sunny beach which connotes hows she's a fun loving person. Whereas the male artists "Jason Mraz" is at a dull busy city which connotes how he's a business man. He is also wearing a suit which conveys the idea of being a business man.
The artist has a positive representation in this music video. Although he is in a dull city he is represented accordingly. He is very smartly dressed wearing a black suit with a white tie. This conveys a very strong and organized man as he is represented so smartly. The target audience to this type of genre is usually mixed as it is a genre which varies with different tempos and the artists personal style. But to this music video i think that the target audience would be people aged between 30-50 due to the historic cities and beaches shown in the song. Also because of the slow tempo which the older aged people will like as it is a nice and chilled song.
The mise en scene is used to widen the viewers eyes. It conveys two very different artists and shows the audience two different types of lifestyles which fits the genre of the two different artists. This is also shown through the mise en scene like setting, costumes and lighting. When jason mraz is in the frame it is very dull but when colbie collat is in the frame it is very bright and sunny. This is to keep the audience attention towards the music video making them more interested in the artists lifestyle.
Throughout the music video there is a series of different camera shots. The main camera shot that is being used throughout the music video is a close up. Close ups are used so that the audience can build a stronger relationship with the artist. Close ups are also to used to help convey the strong emotions behind the artists lyrics and visuals helping the audience understand whether it is a happy or sad song. Another shot that is being constantly used throughout the music video is a long shot. As this music video is shot in exotic locations long shots are key as they show the whole location to the audience promoting the artists lifestyle and wealth.
Jason Mraz-I'm Yours
jason Mraz is an alternative pop artist who is a globally well renowned artist loved everywhere by his fans. His hit song Im Yours getting over 144 million views on youtube conveys the common conventions of an alternatuve pop artist through a series of techniques like mise-en-scene and camera shots. In this music video the artist has a very positive representation therefore gaining a stronger relationship between the artist and his fans/audience.
Goodwins theory of the relationship between the lyrics and visuals isnt present through out the music video. Whereas the relationship between the music and visuals is present through out the music video. There are parts in the music video where the artist will be tapping his foot, dancing or playing the guitar which perfectly matches with the music in the song.
As Jason Mraz is such a popular artist he will have a very broad commercial appeal with a large range in ages when it comes to his target audience. However due to his style of music and lyrics the target audience would be people aged between 20 and 40. These people are more mature when it comes to music they like and are particular about their chosen genre.
The mise-en-scene is used to sell the artists lifestyle to the audience. This will create a bigger bond between the artist and audience therefore selling more records making more money for the artist and record label. Throughout the music video Jason Mraz is wearing the same costume. This is due to it all being in one main location. He is wearing a plain blue t-shirt, shorts and a brown trilby hat. The blue shirt connotes that its a happy song as it is a bright colour.
Jason Thomas Mraz an american singer song write who is currently 35 year olds. He is currently signed to Atlantic record label but between 2002-2005 he was signed to Elektra label. He has had a very successful career in the music industry. His album "We Sing. We Dance. We Steal Things" reached number three on the billboard top 200 and the first single of the album reached number 1 on the AAA radio charts in the US. He has also won two grammy awards his songs "Make It Mine" and "Lucky". Shown below is a table displaying where Jason Mraz's most recent album "Love Is A Four Letter Word".
| Chart (2012) | Peak position |
|---|---|
| Australian Albums Chart | 23 |
| Austrian Albums Chart | 6 |
| Belgian Albums Chart | 22 |
| Belgian Albums Chart | 24 |
| Canadian Albums Chart | 1 |
| Dutch Albums Chart | 2 |
| Irish Albums Chart | 19 |
| New Zealand Albums Chart | 25 |
| Norwegian Albums Chart | 29 |
| Scottish Albums Chart | 5 |
| Swiss Albums Chart | 4 |
| UK Albums Chart | 2 |
| US Billboard 200 | 2 |
| US Billboard Rock Albums | 1 |
| US Billboard Digital Albums | 1 |
Source: Wikipedia
Based on the results of the where Jason Mraz's album got too you can see that the artist is extremely successful within the music industry. His album hit number one in the US Billboard rock albums and number 1 in the US Billboard Digital Albums.
Music Video Analysis: Jason Mraz "Lucky"
Jason Mraz music video for his hit song 'Lucky' displays different conventions and stereotypes of an artist of the Alternative music genre. The opening shot in the music video is an establishing shot. The shot shows the audience where the music video was set but then the shot changes to another establishing shot of where the other artist in the song is. The two artists in the song are in different locations hence the reason why their is two establishing shots at the beginning of the music video.
Goodwin's theory doesn't relate to this music video. The music video has a narrative but is mainly performance based due to the amount of attention given to the artists through the use of close up and mid shots. The two different locations are complete opposites. This is too convey the different personalities of the two artists. The female artist "Colbie Collat' is on a bright and sunny beach which connotes hows she's a fun loving person. Whereas the male artists "Jason Mraz" is at a dull busy city which connotes how he's a business man. He is also wearing a suit which conveys the idea of being a business man.
The mise en scene is used to widen the viewers eyes. It conveys two very different artists and shows the audience two different types of lifestyles which fits the genre of the two different artists. This is also shown through the mise en scene like setting, costumes and lighting. When jason mraz is in the frame it is very dull but when colbie collat is in the frame it is very bright and sunny. This is to keep the audience attention towards the music video making them more interested in the artists lifestyle.
Throughout the music video there is a series of different camera shots. The main camera shot that is being used throughout the music video is a close up. Close ups are used so that the audience can build a stronger relationship with the artist. Close ups are also to used to help convey the strong emotions behind the artists lyrics and visuals helping the audience understand whether it is a happy or sad song. Another shot that is being constantly used throughout the music video is a long shot. As this music video is shot in exotic locations long shots are key as they show the whole location to the audience promoting the artists lifestyle and wealth.
Jason Mraz-I'm Yours
Goodwins theory of the relationship between the lyrics and visuals isnt present through out the music video. Whereas the relationship between the music and visuals is present through out the music video. There are parts in the music video where the artist will be tapping his foot, dancing or playing the guitar which perfectly matches with the music in the song.
As Jason Mraz is such a popular artist he will have a very broad commercial appeal with a large range in ages when it comes to his target audience. However due to his style of music and lyrics the target audience would be people aged between 20 and 40. These people are more mature when it comes to music they like and are particular about their chosen genre.
The mise-en-scene is used to sell the artists lifestyle to the audience. This will create a bigger bond between the artist and audience therefore selling more records making more money for the artist and record label. Throughout the music video Jason Mraz is wearing the same costume. This is due to it all being in one main location. He is wearing a plain blue t-shirt, shorts and a brown trilby hat. The blue shirt connotes that its a happy song as it is a bright colour.
Planning The Location
The location of our music video is a key aspect to our music video as it will help convey to the audience the strong emotions behind the artist lyrics which will be emphasised through the locations and the cultural differences between cities. The main location of my music video will be london city. London is a big city and is known all over the globe which will give our music video a more proffesional look.
We want to split the locations into two different catergorys. One will be london city which is a noisy and busy place which will try too convey some of the artists lyrics. Also the busy london city will be used to relate to the tempo of the song. As the song starts slow we will want to use a much more calmer location like the artists home, the artists girlfriends home and relaxing places like parks to help convey the tempo of the music. But gradually as the songs tempo starts to get faster will change locations to the busy city of london.
The london location will use well known popular landmarks that is known all around the world. Our target audience for this type of music video should recognise the loactions within london instantly. Therefore taking the attention away from the background and back onto the artist. Although this will keep attention on the artist it will still look proffesional as of the location. London is key to music video as we need it too look proffesional and convey the strong emotions behind the lyrics.
Another london landmark that is going to be shown in our music video is Buckingham Palace. I believe that the artist singing the lyrics i wont give up whilst sitting in front of this beautiful landmark will convey a strong message to the audience. It will show them the strength and belief that the artist has for his country. This gives the artist a positive representation building a stronger bond between him and his fans.
Throughout the music video i want the conventions of the artist to be clear and give the audience a chance to understand the artists emotions. the clamer locations i am gonna use are the artists house and his "Girlfriends House". This will connote the calm and peaceful side of the artist as he will be just be relaxing at home on the sofa giving the audience a better chance to relate with the artist as it shows even a famous artist needs time to himself.
We want to split the locations into two different catergorys. One will be london city which is a noisy and busy place which will try too convey some of the artists lyrics. Also the busy london city will be used to relate to the tempo of the song. As the song starts slow we will want to use a much more calmer location like the artists home, the artists girlfriends home and relaxing places like parks to help convey the tempo of the music. But gradually as the songs tempo starts to get faster will change locations to the busy city of london.
The london location will use well known popular landmarks that is known all around the world. Our target audience for this type of music video should recognise the loactions within london instantly. Therefore taking the attention away from the background and back onto the artist. Although this will keep attention on the artist it will still look proffesional as of the location. London is key to music video as we need it too look proffesional and convey the strong emotions behind the lyrics.
Another london landmark that is going to be shown in our music video is Buckingham Palace. I believe that the artist singing the lyrics i wont give up whilst sitting in front of this beautiful landmark will convey a strong message to the audience. It will show them the strength and belief that the artist has for his country. This gives the artist a positive representation building a stronger bond between him and his fans.
Throughout the music video i want the conventions of the artist to be clear and give the audience a chance to understand the artists emotions. the clamer locations i am gonna use are the artists house and his "Girlfriends House". This will connote the calm and peaceful side of the artist as he will be just be relaxing at home on the sofa giving the audience a better chance to relate with the artist as it shows even a famous artist needs time to himself.
Cinematography
When creating my music video i am going to use a series of different shots to help convey to the audience the emotions and conventions of an alternative pop artist. One shot that is going to be used frequently throughout the music video is a close up. The use of close ups will help the artist convey his emotions to the audience giving them a clearer view on whether the lyrics are love or hate related. The use of close ups will be used to help convey the common conventions of a alternative pop artist.
Another shot that i am going to use when creating my music video is a mid shot. A mid shot is commonly used in a lot of music videos of all different music genres. However this will help convey our artists music genre best as it will allow us to add the clothing which is needed and enough space in the background for our locations.
Another shot that we are going to use when making our music video will be an establishing shot. An establishing shot is used to show the audience the location of where the video is being filmed. The constant use of different locations will mean different series of establishing shots which will convey to the audience how the artist has been going on a journey. We need them to convey this same idea to our music video as it relates with our song lyrics.
The final shot that is going to be used throughout the music video is a long shot. A long shot is fronm a distance and usually has the whole artist present in the frame. Were gonna use this in our music video when walking through a busy city and will just be the artist as the main attraction in the frame. The shot will be used to convey the common conventions of an alternbatuive pop artist through the mise en scene as the whole artist will be in the frame during these shots.
Monday, 26 November 2012
Analysis Of Magazine Adverts
The main colors used on the advert are brown and the artists name 'Jason Mraz' is big and in blue. The brown background and the blue text is too make the artists name stand out to catch the magazine readers attention therefore gaining more awareness to the artist and to his shows. The bright yellow spotlights across the top of the advert connote how he is a popular star who has had a successful career in the music industry. The big splash of colours on the board behind the artist is too convey that although a lot of his songs have a slow tempo the artist himself is trying to show that he is a lively artist and can do faster tempo songs.
The design layout of the advert is straight to the point. As the reader of the magazine will be just flicking through the advert needs to be short, snappy and straight to the point so that the reader will quickly read the details without getting bored. The dates of the show are written in black with a white box surrounding it all. This is to make the dates of the show obvious to the reader. The text is in all different sizes due to the importance of that piece of information on the advert. The one image of the artist performing on the strange is too create a bigger connection with the potential customers. The image also shows that the artist is mainly performance based and has the ability to play an instrument live.
The advert is used to promote the artist and his show. The promotion will be funded by the artists record label so that they can sell more tickets and make more money which is their main goal. The advert is used to make the artist look the best he can so that the audience will be more interested in going to his shows. It promotes the music genre as 'Jason Mraz' is holding an acoustic guitar which is a common convention of an alternative pop artist. This conveys to the audience how it is a alternative music genre song. The advert attracts a very specific target audience. The use of colours and the artists positioning is used to attract the target audience. The use of a band behind the artist will attract a specific target audience as it will attract people that like bands and alternative music genre.
This poster is used to promote the artists new album called 'Plus'. The poster is too create a bigger awareness of the artists newly released album. The poster will be placed in magazines, newspapers and on other places to promote like bus stops etc. The connotations of this advert are that he is the only artists whereas usual conventions of an alternative pop artist is that they have some sort of backing band. The whole poster is only him looking down smiling.
The poster uses very dull colours throughout. Even in the artist is wearing dark and dull clothes. This is too emphasize the typography. The artists name is the biggest out of all the text in white to stand out to the reader. The plus sign which is used to name his album is in orange and the text beneath is in orange too. This is too link the actual album cover together with the poster as they are both orange.
The layout of the poster is very simple. It s very simple to catch the readers attention as they will only be flicking through a magazine. It is a close up shot of the artist filling the whole frame. This is too create a stronger bond between the artist and the audience as they can see the whole artist. Ed Sheeran is also smiling which gives a positive representation as he is just being himself instead of pulling a 'Gangster' face which most conventional rappers will do.
The magazine poster only consists of one photo of the advert which fills the whole frame. As Ed Sheeran is a new artist to the music industry it is key to use a large scale photo of him to keep him a recognized face. In the image of Ed Sheeran he is smiling and looking down. The smiling looking down at the ground conveys to the audience that the artists kinda shy and trying to create the best first impression into the music industry. The typography goes in size order as it shows the importance of the details with the most important being the biggest. The artists name is at the top and is in the biggest text. The albums symbol is then below the upper text.
The style of language is very short and snappy. This is due to it being a magazine advert so has to be short and snappy as the reader of the magazine tend to be flicking through till they see something interesting. The advert only promotes the artists album. The advert doesn't convey any key details which will really promote the artist apart from the image of him and the albums name.
The advert uses guitar coloured backgrounds and clothing which connoted the artists music genre. The advert attracts the target audience through the clothing of the artist and the expression that he is pulling within the magazine advert.
Thursday, 15 November 2012
Analysis of Digipaks
 |
| Front Cover |
 |
| Inner Cover |
The typography of jason mrazs digipak is very original and doesn't contain a lot of text in till the back cover. The back cover has the track list on in a clear text so that the potential buyer can see what songs he is getting when buying the album. The topography doesn't really follow the normal conventions of an alternative pop artist as it is quite plain writing where alternative pop artist tend to stray away from normal typography and normal conventions of this music genre.
 |
| Back Cover |
This digipak does a very good job when it comes to conveying the artists music genre. Alternative pop artists are very cresative with their music and always tend to stray away from mainstream trends and themes. This gives the artist a more unique edge over mainstream artists like drake and beyonce. The different colours and vast use of different images within the digipak connote the originality of the artist as all the images are hand drawn.
The digipak is very appealing to the target audience. This digipak appeals to them through the use of different colours and unique images. As this type of audience tend to not like mainstream themes and conventions. The big use of colours is also very appealing to the audience as it cstches their eye and makes the digipak more interesting to look at.
Friday, 9 November 2012
Planning Artist image
How is your artists going to be represented?
As the alternative genre has a very precise style and lifestyle we wanted the artists in our music video to perceive these types of things that are commonly shown in an alternative music video. We want a positive representation as this will link with the lyrics and title of the song "I Wont Give Up" which conveys a strong type of person as they wont give up. We also want to sell the artists lifestyle to the audience through the use of our costumes and props like the acoustic guitar and iPhone 4s. We also want to show the audience through our music video the positive and negative emotions that the lyrics and visual may show. But with our music video we want to convey both of these emotions to try and convey the ups and downs of everyday life and how you shouldn't give up.
With our costumes we want to follow the conventions of an alternative artists mise en scene to make it more appropriate to our chosen genre. As alternative is all about the artists originality the costumes wasn't hard to choose. We just had to keep away from mainstream brands and the current mainstream fashion trend. The artist is going to wear clothes like chino shorts, shirts and sunglasses. Through research these parts of clothing are shown in most alternative music video.
The target audience will build a relationship with the artist as they will be interested in his lifestyle and build an emotional relationship with him through the lyrics and the visuals. The audience will feel a closer connection to the artist through the emotion we are going to convey using mise en scene and editing. We also will build a bigger relationship through the lyrics as they relate to everyone as everybody has gone through tough times when you shouldn't give up.
As the alternative genre has a very precise style and lifestyle we wanted the artists in our music video to perceive these types of things that are commonly shown in an alternative music video. We want a positive representation as this will link with the lyrics and title of the song "I Wont Give Up" which conveys a strong type of person as they wont give up. We also want to sell the artists lifestyle to the audience through the use of our costumes and props like the acoustic guitar and iPhone 4s. We also want to show the audience through our music video the positive and negative emotions that the lyrics and visual may show. But with our music video we want to convey both of these emotions to try and convey the ups and downs of everyday life and how you shouldn't give up.
With our costumes we want to follow the conventions of an alternative artists mise en scene to make it more appropriate to our chosen genre. As alternative is all about the artists originality the costumes wasn't hard to choose. We just had to keep away from mainstream brands and the current mainstream fashion trend. The artist is going to wear clothes like chino shorts, shirts and sunglasses. Through research these parts of clothing are shown in most alternative music video.
The target audience will build a relationship with the artist as they will be interested in his lifestyle and build an emotional relationship with him through the lyrics and the visuals. The audience will feel a closer connection to the artist through the emotion we are going to convey using mise en scene and editing. We also will build a bigger relationship through the lyrics as they relate to everyone as everybody has gone through tough times when you shouldn't give up.
Monday, 5 November 2012
Major Record Labels
1. Who are the major labels in the UK currently?
3. Do the major labels own smaller companies and which artists do they manage?
4. Are there any links within Media e.g TV/Film/Magazines etc
Definition: Large companies within the music industry that may also own smaller record labels
Sony music entertainment: Also known as Sony Music or just as SME. SME is one of the biggest record labels along with EMI and Universal Music Group. Sony have some very successful artists from all around the globe like JLS from the Uk and Kanye West from America. All of Sonys artists all cater for different target audiences as the artists cater for different music genres. Sony also own a lot of subsidiary labels. A subsidiary label is when a big multinational organization like sony will merge or takeover a smaller record label. An example of some of Sonys subsidiary labels are columbia records and Epic Records. Sony will buy subsidiary label so that they can hit different target markets and maximize profits.
Universal music group is an international music company. Universal is the largest out of the three biggest record labels with the highest market share. Universals large success is partly owned to the very succesful artists that they own. They use their artists to hit different target audiences like their rap artists Kayne West and their punk rock band Blink 182. Universal also have lots of subsidary labels. These include record labels like A&M Records and Decca Records. Decca Records was established in 1929 and specializes in Classical/Jazz. An example of one of their artists is Nicola Benedett. Universdal music group is the music side of the company universal they also have an film department which has made some very famous films like King Kong.
EMI Records are also one of the worlds leading Record Labels. EMI have a series of different Subsidiary labels all catering for different target audiences. Some of these subsidarys include Angel Records which is an Classical music label. EMI also own Narada which is a label that specialises in jazz music. They have very succesful artists signed to them an example of a few are Katy Perry, Professor Green and Coldplay.
Independants
It is very clear that the music industry is dominated by these four major record labels. This is due to the very little market share left for new competitors. I also think that the large budget that these companies has available also influences their actions. As they have such a large budget they feel the need to buy out other independant labels to increse their own turn over. These large multinational companies also use synergy with their artists to increase their artists port folio and reputation. I do believe that it is unfair as the market is now saturated and has no room for competitors.
The big powerful music companies tend to steer their artists in the direction that has the biggest and most profitbale target audience. An example of this is the famous sony artist Lady GaGa. Sony noticed a gap in the music industry for this type of creative and different artist. Through the research and noticing the gap in the market Lady GaGa has become a very popular and profitbale artist. I think that this tends to steer the artist away from what he/she would really sing. They tell the artists what genre they want them to be. This has been shown and noticed by the public and media with some of the most popular modern artists. Chris Brown is an example of this as he used to be a R n B artist. However as the common trends in mainstream music so did his type of music becoming more dance pop. This can be misleading for the consumer as their should be more independant record labels so that the artist can truly express themselves. I do not believe that independant record labels are as succesful as the major record labels because they have the bigger share and much bigger variety of artists however i do believe that independant record labels have much more to offer than the major record labels as the artist would be allowed to express themself accordingly being original which has a target audience.
Universal music group is an international music company. Universal is the largest out of the three biggest record labels with the highest market share. Universals large success is partly owned to the very succesful artists that they own. They use their artists to hit different target audiences like their rap artists Kayne West and their punk rock band Blink 182. Universal also have lots of subsidary labels. These include record labels like A&M Records and Decca Records. Decca Records was established in 1929 and specializes in Classical/Jazz. An example of one of their artists is Nicola Benedett. Universdal music group is the music side of the company universal they also have an film department which has made some very famous films like King Kong.
EMI Records are also one of the worlds leading Record Labels. EMI have a series of different Subsidiary labels all catering for different target audiences. Some of these subsidarys include Angel Records which is an Classical music label. EMI also own Narada which is a label that specialises in jazz music. They have very succesful artists signed to them an example of a few are Katy Perry, Professor Green and Coldplay.
Independants
It is very clear that the music industry is dominated by these four major record labels. This is due to the very little market share left for new competitors. I also think that the large budget that these companies has available also influences their actions. As they have such a large budget they feel the need to buy out other independant labels to increse their own turn over. These large multinational companies also use synergy with their artists to increase their artists port folio and reputation. I do believe that it is unfair as the market is now saturated and has no room for competitors.
The big powerful music companies tend to steer their artists in the direction that has the biggest and most profitbale target audience. An example of this is the famous sony artist Lady GaGa. Sony noticed a gap in the music industry for this type of creative and different artist. Through the research and noticing the gap in the market Lady GaGa has become a very popular and profitbale artist. I think that this tends to steer the artist away from what he/she would really sing. They tell the artists what genre they want them to be. This has been shown and noticed by the public and media with some of the most popular modern artists. Chris Brown is an example of this as he used to be a R n B artist. However as the common trends in mainstream music so did his type of music becoming more dance pop. This can be misleading for the consumer as their should be more independant record labels so that the artist can truly express themselves. I do not believe that independant record labels are as succesful as the major record labels because they have the bigger share and much bigger variety of artists however i do believe that independant record labels have much more to offer than the major record labels as the artist would be allowed to express themself accordingly being original which has a target audience.
Tuesday, 23 October 2012
Copyright
The music industry and many other industries will use copyright to protect their products, ideas, lyrics and technologies. By copyrighting their products they are protecting it from being copied by any competitors in that market. In the music industry the artists name, lyrics and music video will all be copyrighted. This is too ensure that any other artists wont copy their work and make it for their own. Copyright is too also provide a certain amount of security over the song as many people now tend to illegally download their music from youtube converters or lime-wire. Copyright is to ensure the creator of something gets all of the profits that may arise from it and to be known for being the owner/creator. Copyright is extremely important as it allows the law to individualize everybody's work so he/she will credit from the work.We had to use copyright so that the record label would allow us to use their artists song for our project. By getting permission from the record label or the artists himself we will then be allowed full use of the song for our project.
When we found the artists that we wanted to do we had to find some sort of details for that artist so we could request copyright permission. I used the internet to search about Jason Mraz to find some details. I couldn't find any personal details for jason Mraz although i found out the contact details to his record label. You usually wont be able to speak to the artist himself so you should go through his record label to get permission. I then E-Mailed the record label requesting the use of jason Mraz's song 'I Wont Give Up'.
I didn't get a response from the record label. I believe this partly is as the record label is based in the USA and are not familiar with the U.K's school curriculum so didn't think that it was adequate for them to allow us copyright of the song.
Friday, 19 October 2012
Pie charts/Bar charts (Questionnaire results)
In this part of our research we had to decide how we wanted to present our results from the questionnaire. we wanted them to be shown in a clear and easy way. Thats why we decided to use pie charts. They are simple to use and are very easy to read the information displayed on them.
We decided to create pie charts because it is a simple and smart way of displaying each questions results. We used Microsoft excel to make all of our pie charts. We also decided to use pie charts as it is simple to read the information displayed on them.
This is our pie charts and shows all of the results that we gathered from our questionnaires. the results give us a clearer perspective on what people like and what they listen to. It has also started to give us a clearer view on what type of music genre that we want to do for our own music video.
Subscribe to:
Posts (Atom)